Recently, AliExpress officially launched its new “AI Sitewide Promotion” feature. This is not just another advertising tool, but a strategic upgrade by the platform in the AI era. For international sellers, understanding and leveraging this tool will directly determine their future growth potential and market position.
This article takes a deep dive into what “AI Sitewide Promotion” is, how it impacts sellers, and how to adapt to the trend by using AI for more efficient marketing.
I. Core Impact of AliExpress “AI Sitewide Promotion”
1. The Core Mechanism
“AI Sitewide Promotion” is an intelligent advertising tool powered by big data and AI algorithms. Unlike traditional promotions that require sellers to manually set keywords, audience groups, and bids, this tool leverages AI to automatically learn, analyze, and match your products with the buyers most likely to convert.
Key features include:
- Smart product selection: Identifies high-potential or high-value products based on your store data and market trends.
- Smart matching: Analyzes buyer browsing, search, and purchase behavior to recommend your products sitewide (search, recommendations, campaign pages, etc.).
- Smart optimization: Continuously monitors campaign performance and automatically adjusts strategies to maximize ROI.
2. Impact on Sellers
- Efficiency boost: Minimal setup enables large-scale campaigns, saving operational resources.
- Shorter testing cycles: AI can quickly identify effective creatives and conversion paths.
- Shifting competition: Sellers who master data-driven & AI-driven operations will seize opportunities faster, while those relying on manual bidding may be left behind.
II. How International Sellers Can Use AI for Marketing
1. Basic Setup
- Create campaigns in “Marketing → Sitewide Promotion”, and set clear KPIs (budget, target ROAS/CPR/CPA).
- Landing page optimization: Since AI directs traffic to existing listings, ensure high-quality images, detailed FAQs, international shipping, and after-sales information to shorten the decision-making process.
- UTMs & conversion tags: Make sure traffic sources are trackable in DataHub or third-party analytics.
- Budget allocation strategy: Divide the first-month budget into a “test pool” (cold start) and a “scaling pool,” allowing AI to learn with small samples before scaling.
- Account & environment setup: Account security is fundamental. Many sellers operate multiple stores, but managing them on the same device, browser, or network leaves digital fingerprints (browser parameters, cookies, IP, etc.), which may lead to account linking and even suspensions.
Best practices for account safety:
- Environment isolation: Use a fingerprint browser to create independent browsing environments for each store, preventing cookies, browser UA, or canvas fingerprints from being cross-linked.
- IP isolation: Ensure each account runs on separate IPs. For long-term operations, residential IPs are recommended for authenticity and stable logins.
💡 Recommended tool: IPFoxy
IPFoxy provides clean, independent residential proxy IPs worldwide, lowering linkage risks and working seamlessly with fingerprint browsers. For sellers, this dual protection (environment + IP isolation) ensures stable operations and prevents account bans from abnormal logins or risks.
2. Creative & Content Strategy
- Diversified creatives: Prepare multiple sets of images, short videos, and 2–3 versions of product descriptions. AI weighs content differently in various scenarios, and diverse assets increase chances of better performance.
- AIGC acceleration: Use AI tools to batch-generate copy and images, expanding your testing pool quickly. But always ensure compliance and realistic use cases.
- Product assurance: Highlight shipping efficiency, after-sales guarantees, and other trust factors to boost AI-driven conversions.
3. Pricing & Promotion Integration
- Design “AI + Promotions” strategies: For example, include discounts, time-limited coupons, or free shipping thresholds in your campaigns so AI can drive promotional conversions.
- For high-ticket products, test bundled offers to increase average order value.
- For low-margin or high-return categories, apply manual restrictions to prevent over-promotion by AI.
III.Conclusion
The launch of AliExpress “AI Sitewide Promotion” signals a new era of AI + operations in global e-commerce. For sellers, this is no longer just about opening a store, listing products, and running ads—it’s about learning to collaborate with AI, turning technology into a powerful driver of business growth.
