At the end of 2025, Google Labs, in collaboration with DeepMind, launched Pomelli—an experimental AI marketing tool tailored for Small and Medium-sized Businesses (SMBs). Its goal is to automate “brand feel”: generate Business DNA from your website, then one-click produce editable social media/advertising assets and full sets of campaign ideas.

For independent sellers, Shopify store owners, and social media operators without dedicated design or marketing teams, this is a powerful tool that significantly saves time and costs. However, to use it efficiently, you need to understand its capabilities, practical steps, and (for domestic users) how to access it compliantly. Below is a step-by-step breakdown of actionable insights.

I. Analysis of Pomelli’s Core Features

In an era of information explosion, brand marketers face unprecedented pressure to produce content: it needs to be fast, yet maintain creativity and brand consistency. Pomelli, a generative AI marketing tool launched by Google, aims to fundamentally transform this process. It is not just a copy generator, but an intelligent collaboration platform that integrates visuals, copy, and multi-platform formats.

1. One-Click Generation of Multi-Format Marketing Assets and Content Packages

Pomelli’s biggest highlight is its ability to generate complete content packages in different styles, aspect ratios, and adapted for various social platforms in a very short time.

For example, upload a product image or campaign slogan, and Pomelli can create multiple versions suitable for Instagram Stories, Facebook Posts, Pinterest Ads, Email EDM, and more.

This means the brand’s process from “idea → design → launch” can be reduced from days to “minutes”—especially friendly for small e-commerce sellers and independent store owners without designers or copywriters.

2. Support for Natural Language Input to Customize Marketing Assets

You can not only let Pomelli generate content automatically but also use natural language prompts to customize the style. For example:

• “Write a humorous advertising copy”
• “Emphasize environmental protection and sustainable materials”

Pomelli will combine your prompts with the “Business DNA Profile” it analyzes (i.e., brand tone, style, and visual characteristics captured from the website) to generate marketing assets that are both creative and loyal to the brand’s personality.

3. High-Flexibility Post-Production to Ensure Brand Alignment

Unlike traditional AI copy tools, Pomelli allows users to edit details after generation. The built-in editor enables you to fine-tune image copy, colors, layouts, and visual elements, ensuring the final content fully complies with brand guidelines. All generated assets can be exported and directly used for publishing on various platforms.

II. Efficient Practical Implementation Process

1. Preparation Phase

To get started with Pomelli smoothly, the first step is to lay a solid “information source” foundation. Prepare the following three items:

• Official website link: Pomelli will capture brand tone, product highlights, and visual style through the website.
• Brand assets: Upload logos, product images, or a brand slogan to help the AI build a more accurate “Business DNA Profile”.
• Goal setting: Clarify your marketing objectives (e.g., new product exposure, campaign promotion, holiday marketing) to focus the generation direction.

Special note for domestic users:

Currently, Pomelli is still in Beta phase and only available in regions like the United States, Canada, Australia, and New Zealand. Access from mainland China may be restricted. To experience or test its features, you need to rely on a stable and authentic overseas network environment.

At this time, professional proxy tools can help you quickly establish accessible environments in compliance with laws and regulations.

Recommended solution: IPFoxy Residential Proxy

• Global node coverage: Offers routes in the US, UK, Canada, Australia, etc., fully matching Pomelli’s available regions.
• Residential static IPs: Simulate real user network environments, effectively reducing Google’s risk control trigger rate.
• Support for HTTP/SOCKS5 protocols: Can be used with fingerprint browsers to facilitate team management of multiple accounts.
• Compliance and security: Provides enterprise-level services and customer support, suitable for marketing testing and overseas advertising asset generation scenarios.

2. First Round of Generation

• Let Pomelli scan your website to generate Business DNA (review the tone, keywords, and visual suggestions it identifies). Manually correct any inaccuracies (e.g., brand positioning or audience descriptions).
• Select target templates/campaign types: Choose templates like “brand promotion / discount / new product launch / holiday campaign”, or directly provide short prompts (goals, audience, style).
• Generate multiple sets of assets: Produce 3~5 sets of social media copy + image candidates in different styles at once for subsequent A/B testing.
• Export and local verification: After downloading assets, check CTAs, regulations (e.g., FTC advertising disclosures), image copyrights, and sensitive words.

3. Optimization and Variations

• Adjust Brand Guardrails: Fix brand terminology, logos, and primary colors to prevent deviations in each generation.
• Note length/platform differences: Instagram favors short sentences + strong visuals, while LinkedIn emphasizes a professional tone. Fine-tune Pomelli’s outputs according to each channel.

4. Launch and Data Feedback

• Small-scale launch verification: First test click-through rates and conversions with a low budget, and record key metrics for each combination (CTR, CVR, CPA).
• Feed data back to Pomelli (or summarize manually) to optimize subsequent ideas. Conduct manual reviews for common issues: high bounce rates from landing pages, inconsistent tones between assets and landing pages.
• Iteration cycle: Collect data weekly, with major creative updates every 2~3 weeks.

Conclusion

Pomelli transforms brand content production from “relying on people” to “AI + human collaboration”, allowing marketers to complete everything from ideation to multi-platform asset output in minutes. For domestic users looking to experience or apply such overseas new tools, using stable residential proxies like IPFoxy not only solves access restrictions but also ensures account environment security and long-term usage stability.